The Pride of California
BAE Systems
The Pride of California is a massive drydock located in the heart of the San Diego Shipyards. When BAE Systems asked us to pay tribute to their first ever simultaneous docking of Navy Destroyers U.S.S. Stethem and Decatur, we eagerly signed on for what turned out to be a long but spectacular overnight adventure. Ever take a walk underneath an 8,600 ton destroyer while banging on the hull? Invigorating!
We helped BAE shine…
… by creating a compelling story about the scale of the ships and the dedication of the people who steer them into port. The Pride of California is a short film about BAE’s commitment to precision and excellence. The BAE team is absolutely amazing!
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
— Seth Godin